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Reply To: UAS Management – Case #2
- MemberFebruary 9, 2024 at 4:06 am
Your point about ad-free, exclusive or bonus content is a good one. Those are good incentives to encourage subscription. It gives readers a feeling of belonging/supporting and provides a better reading experience. In the decade that has elapsed since this case study there have been many novel developments in engaging an online audience and monetizing content.
While struggling through listening to OPB during the pledge drive this week, I have been wishing that there was a way for members to hear the newscast without having to listen to the pledge drive. Seems like a simple member login through the website could do this.